THE CUPSLY STORY

Cupsly began not with a product, but with a moment.

In 2022, Niall Cleaver set out to create something the world didn’t yet offer not just a reusable coffee cup, but a piece that felt personal, fashion-led, and quietly confident. Something you’d want to carry not out of obligation, but out of pride. The idea was simple: if coffee is a daily ritual, the object that holds it should be held to the same standard.

That moment of inspiration became a three-year pursuit. Not of trends or fast fixes, but of timelessness. The goal was never to be the first to market but to be the one that lasts. A product that elevates the coffee experience while reflecting the values of those who appreciate design, detail, and rhythm in the everyday.

At the heart of Cupsly is a mission rooted in connection. It was created to bring people together because the best conversations don’t happen in meeting rooms or over email. They happen over a cup of coffee. We designed Cupsly to be a symbol of that connection. A reminder that even the smallest rituals can hold space for something bigger something shared.

CRAFTED WITH INTENTION

In a quiet London studio, the earliest sketches of Cupsly took shape. From there, the vision evolved through countless refinements driven by a belief that every curve, proportion, and element should serve both beauty and purpose. Rather than speak loudly, the design was shaped to live softly in your world. A piece that doesn’t ask for attention, but earns it over time.

This wasn’t about creating for the masses. It was about designing for those who see things differently. People who value the weight of a well-chosen detail, who understand that how something makes you feel is just as important as how it functions. With that in mind, every decision was made with intention from the tones selected to complement individual style, to the tactile experience that meets your hand every morning.

Cupsly is more than a product. It’s a reflection of how considered design can shape the way we live, move, and connect. A small but powerful reminder that everyday objects can carry meaning that taste is often found in restraint, and that beauty, when done well, feels effortless.

  • CRAFTSMANSHIP

    Craftsmanship lies at the heart of everything created, making it a deeply personal endeavour. The Executive is more than just a reusable coffee cup. It stands as a reflection of the belief that the little things matter. Every curve, texture, and detail has been carefully designed not only for beauty but to ensure it feels just right.

  • COMMUNITY

    Cupsly has been shaped by a community that values hard work, discipline, and an appreciation for the smallest details. The feedback and support given were not just helpful but essential. Through every suggestion, discussion, and conversation, Cupsly has been refined into what it is today a reflection of shared values and a commitment to excellence.